Colleen Newell
Executive | Creative Director | Consultant
creative direction | concept | brand strategy
creative direction | concept | brand strategy
creative direction | concept | brand strategy
creative direction | design direction | merchandising
photography | abc carpet & home
photography | abc carpet & home
photography | abc carpet & home
photography | abc carpet & home
photography | abc carpet & home
photography | abc carpet & home
photography | abc carpet & home
photography | abc carpet & home
live edge center joint oak table with indigo stain ombre
raw distressed oak with iridescent glass shelves
laser cut steel with hidden led lighting
ombre glass accent tables
proposed abc cocreate collection
danielle winter’s prints on glass set in a powder coat steel frame
creative direction | merchandising
holiday lookbook | direct mail
union square subway campaign | omnichannel campaign
creative direction | merchandising
summer solstice paid digital campaign
creative direction | merchandising
saba brand highlight
omnichannel campaign
creative direction | merchandising
omnichannel campaign
creative direction | merchandising
omnichannel campaign
creative direction | merchandising
holiday lookbook | direct mail
creative direction | merchandising
omnichannel campaign
creative direction | merchandising
direct mail | organic digital
creative direction | merchandising
direct mail | organic digital
creative direction | merchandising
thayer coggin + milo baughman brand highlight
omnichannel campaign
creative direction | product design | sourcing
social media content
social media content
social media content
social media content
social media content
photography | abc carpet & home
creative direction | concept | brand strategy
this collaboration came from a desire to introduce color and the relationship of color to interior residential lighting. the results capture the magic of the cosmos. i am most proud of this work and am moved every time i think of the experience of working with enzo catellani, founder of catellani & smith.
photography | abc carpet & home
creative direction | concept | brand strategy
this collaboration comes from the deep alignment of inspiration from the natural world between abc & eskayel. the patterns and colors are reflections of moments in nature.
creative direction | concept | brand strategy | sourcing | merchandising
photograpy | colleen newell
photography | colleen newell
photography | colleen newell
photography | colleen newell
photography | colleen newell
interior design | styling
photography | colleen newell
